Logos and brand guidelines
Over the past six months Action Homeless has been developing a new brand identity and this was launched formally on 16 July 2010.
The new image was developed with a local design company in Leicester, Reach Marketing Communications. The logo reflects that it is the personal needs of individuals that are at the heart of what the charity aims to do in support of those who are homeless, but that it does this primarily by providing them with shelter in the form of supported accommodation.
The new strapline reflects that the charity aims to work with homeless people on their journey towards independent living. Action Homeless provides chances for positive change, whether in training and education to improve employment opportunities, in life skills to improve social and personal relationships or in health improvements to confront mental health issues or addiction.
The new brand and the images associated with it are now being used exclusively across the charity and these are the only images that should be used from now on to identify Action Homeless.
We have created new logos, in colour or black and white, for use on websites, in magazines, on stationery and for professional printers. These can be accessed below so please choose which logo you require for your purposes.
Guidelines for use have been written to ensure that the new logo is used correctly and the brand image is preserved. These too are available below so please refer to and follow these when you are using the new identity.
If you are not sure about any matter relating to the use of this new brand please contact us on 01162211851 or by email: info@actionhomeless.org.uk
Action Homeless Logo (Reversed)